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The Fastest Growing Industries in Bend, Oregon

Bend, Oregon, has long been known for its natural beauty and outdoor recreation opportunities. But in recent years, this picturesque town has also gained recognition as a hub for economic growth and innovation. As more people flock to Bend for its high quality of life, certain industries have emerged as leaders in driving the local economy. Here’s a closer look at some of the fastest-growing industries in Bend, Oregon.

1. Technology and Startups

Bend’s tech scene is booming.  Entrepreneurs and tech companies are drawn to the area for its supportive business ecosystem, access to venture capital, and attractive work-life balance. Companies like Effectual and Kollective Technology have put Bend on the map, while coworking spaces such as BendTECH and events like the Bend Venture Conference continue to foster innovation. The city’s tech growth is further supported by partnerships with organizations like Economic Development for Central Oregon (EDCO).

2. Outdoor and Sports Equipment Manufacturing

Given Bend’s reputation as an outdoor paradise, it’s no surprise that outdoor and sports equipment companies are thriving. Local brands like Hydro Flask and Ruffwear have gained national recognition, producing high-quality products that cater to outdoor enthusiasts. The region’s emphasis on sustainability and environmental stewardship has also inspired many companies to adopt eco-friendly practices, appealing to both consumers and investors.

3. Craft Brewing and Distilling

Bend has been called the “Beer Capital of the West” for good reason. With over 30 breweries in the area, the craft brewing industry is a significant contributor to the local economy. Iconic names like Deschutes Brewery and 10 Barrel Brewing Co. have led the charge, but smaller breweries continue to pop up, each bringing unique flavors and styles to the market. Distilleries are also making their mark, producing everything from craft gin to whiskey and further diversifying the beverage scene.

4. Healthcare and Wellness

As Bend’s population grows, so does the demand for healthcare services. The city is home to state-of-the-art facilities like St. Charles Health System, which serves as the largest employer in Central Oregon. In addition to traditional healthcare providers, the wellness industry—including yoga studios, spas, and alternative medicine practices—is flourishing, fueled by residents’ active lifestyles and focus on holistic health.

5. Real Estate and Construction

The influx of new residents has created a surge in demand for housing, making real estate and construction one of the fastest-growing industries in Bend. Developers are working to meet the need for both residential and commercial spaces, while local real estate agents are helping newcomers navigate the competitive market. Sustainable building practices and innovative design solutions are increasingly becoming a focus as the community grows.

6. Tourism and Hospitality

Tourism has always been a cornerstone of Bend’s economy, but it continues to evolve and expand. Visitors are drawn to the area for its world-class skiing, hiking, mountain biking, and fishing. High-profile events like the Bend Film Festival and the Bend WinterFest also attract crowds year-round. To accommodate the growing number of tourists, hotels, restaurants, and tour companies are constantly innovating to enhance the visitor experience.

Looking Ahead

Bend, Oregon, is a city on the rise, where innovation meets natural beauty. Its fastest-growing industries are not only shaping the local economy but also creating opportunities for entrepreneurs, job seekers, and investors. As the city continues to evolve, one thing remains clear: Bend’s unique combination of lifestyle and economic vitality makes it a place where businesses and individuals can thrive.