If you’ve ever applied for a job online and never heard back, chances are your resume was filtered out by an Applicant Tracking System (ATS) before a human even saw it. Many companies use ATS software to manage job applications and screen candidates based on keywords, formatting, and relevance. That means even if you’re qualified, a poorly optimized resume could cost you the opportunity.
So how do you beat the ATS and make sure your resume gets in front of a hiring manager? Here are some essential tips:
1. Use the Right Keywords
ATS systems scan resumes for keywords that match the job description. If your resume lacks these words, it may not rank high enough to be seen by a recruiter.
How to find the right keywords:
- Carefully read the job posting and identify industry-specific terms and skills that appear frequently.
- Use exact phrases from the job description whenever possible. For example, if the posting says “project management,” don’t just write “managed projects.”
- Incorporate both acronyms and full spellings (e.g., “SEO” and “Search Engine Optimization”).
2. Use a Simple, ATS-Friendly Format
Many ATS systems struggle to read fancy formatting, columns, and graphics. A clean, straightforward resume is your best bet.
Formatting tips:
- Use standard fonts like Arial, Calibri, or Times New Roman.
- Stick to a traditional layout—one column, clear headings, and bullet points.
- Save as a Word document (.docx) or PDF, unless otherwise specified.
- Use standard section titles (e.g., “Work Experience,” “Education,” “Skills”) to ensure the ATS recognizes them.
Avoid:
- Images, tables, charts, and text boxes.
- Headers and footers (some ATS systems don’t scan them properly).
3. Tailor Your Resume for Every Job
A generic resume won’t cut it. Since ATS systems rank resumes based on relevance, customizing your resume for each job application increases your chances of getting noticed.
How to customize:
- Adjust your skills section to match those listed in the job description.
- Reword bullet points in your work experience to align with the employer’s needs.
- Highlight relevant certifications or education that match the role.
Pro tip: Use online tools like Jobscan or Resume Worded to compare your resume against job descriptions and identify missing keywords.
4. Avoid Keyword Stuffing
While using keywords is crucial, don’t overdo it by cramming them into your resume unnaturally. ATS systems (and hiring managers) can detect keyword stuffing, which may make your resume look artificial.
Good example:
“Managed social media campaigns, increasing engagement by 40%, using tools like Hootsuite and Google Analytics.”
Bad example:
“Social media, Hootsuite, engagement, Google Analytics, social media, engagement, Google Analytics, Hootsuite.”
Use keywords naturally and in context!
5. Include Both Hard and Soft Skills
Many ATS systems rank candidates based on hard skills (technical abilities like coding, data analysis, or graphic design). But some also scan for soft skills (communication, leadership, teamwork).
Make sure to list both types of skills in your resume to improve your chances of passing the ATS filter.
Example:
- Hard Skills: SQL, Python, Microsoft Excel, UX Design
- Soft Skills: Leadership, Problem-Solving, Collaboration, Time Management
6. Optimize Job Titles and Experience
ATS systems often screen for specific job titles in your work experience. If your past job titles don’t match the industry standard, consider tweaking them slightly while staying honest.
Example:
If your official title was “Marketing Ninja,” but the industry standard is “Digital Marketing Specialist,” change it to the latter so ATS can recognize it.
7. Don’t Forget a Cover Letter
Some ATS systems scan cover letters for additional keywords and context. Even if a cover letter is optional, submitting one boosts your chances of making it through the system.
Tips for an ATS-friendly cover letter:
- Use keywords naturally.
- Keep it concise and professional (no more than one page).
- Address the hiring manager if possible.
8. Keep Your Resume Updated and Error-Free
Even the best resume won’t pass an ATS if it has typos, outdated information, or formatting errors. Before submitting:
- Run a spell-check and proofread carefully.
- Ensure consistency in font, spacing, and punctuation.
- Check for broken formatting (like random symbols or missing bullet points).
Final Thoughts
Beating an ATS isn’t about “tricking” the system—it’s about optimizing your resume so it gets seen by the right people. By using the right keywords, formatting your resume correctly, and tailoring it to each job, you’ll increase your chances of landing an interview.
Now go polish your resume and get that job!
