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Social Media Specialist

Full Time

Website mtbachelor Mt. Bachelor

Work Where You Play! Join our world-class team at Mt. Bachelor!

Are you interested in delivering memorable experiences, enhancing people’s lives, and having fun while doing it? This shared mission of POWDR and Mt. Bachelor creates a fun and inspiring culture that we live every day. Our vision drives us to deliver exceptional guest experiences at all touchpoints, requiring our employees to be natural communicators, problem solvers, and have a passion for sharing mountain culture – all while having a positive attitude to support best day experiences. Mt. Bachelor strives to deliver Central Oregon’s most memorable outdoor adventures to locals and out-of-town visitors on a year-round basis. Mt. Bachelor’s 365 days of fun includes 4,300 acres of lift-accessible terrain for Skiing and Snowboarding, Woodward Mountain Parks, a world-class Nordic Center, Summer and Fall Downhill Mt. Bike Park, Sun Country Tours (White Water Rafting), Sunset Dinners, Zip-Touring, and lift-accessible Sightseeing.

Position Summary

The Social Media Specialist is a key member of the Mt. Bachelor Marketing Team. This creative and collaborative individual is a key stakeholder in communicating everything from brand stories to operational information, with a keen eye for detail and a focus on strategic content distribution. The position is responsible for growing the social media presence of Mt. Bachelor and Woodward at Mt. Bachelor across multiple platforms, as well as managing Mt. Bachelor’s influencer program and assisting with the Mt. Bachelor Athlete program. This position will also support content strategy, planning, and execution.

This position requires very strong communication skills and impeccable attention to detail – ideal for someone who is a compelling writer and storyteller, has an eye for striking visuals, and can craft messages clearly while optimizing for various social media channels. The Social Media Specialist will be expected to learn the ins and outs of the mountain and always have a pulse on what’s happening – to ensure content is relevant, transparent, and accurate. Due to the nature of our business, this position requires an abnormal workweek schedule (will most likely not have a Saturday/Sunday weekend). Please submit a resume that captures your experience with all of the essential functions noted below.

Social Media  – 60% 

  • Have extensive knowledge of key social media channels including Instagram, Facebook, and TikTok. Know how to optimize content based on the channel.
  • Grow social media presence with up-to-date, relevant, and engaging content for our multiple brands: Mt. Bachelor, Sun Country Tours, and Woodward Mt. Bachelor.
  • Monitor and reply to social media messages and public comments as well as serve as an on-camera personality as needed.
  • Develop, maintain, and execute an internal social media calendar, while remaining flexible to the dynamic environment on the mountain.
  • Create and deliver social media performance reports. Use analytics to fine-tune social strategies.
  • Stay up to date on the latest social media trends, platform features, and emerging apps.

Content Assistance – 30% 

  • Collaborate with marketing team, contracted photographers & videographers, sponsored athletes, and influencers to create and distribute social media content.
  • Experience shooting and editing with GoPro is preferred.
  • Collaborate with other internal departments to create employee-focused content.
  • Capture content from the mountain in real-time.
  • Assist with photo and video shoots where needed.

General Marketing – 10% 

  • Be an expert in the Mt. Bachelor voice, brand, and style guidelines.
  • Be a source of creative assistance to the entire marketing team. Attend events and trade shows as necessary for Mt. Bachelor to successfully execute strategies.

Interpersonal Contacts: 

Internal interaction with staff from multiple departments and occasional guest service on the front line. This position will report to the Director of Marketing and Communications. The position will also interact with POWDR’s Digital Team.

Minimum Job Requirements

Specific Job Skills

Technical: 

Proficient on social media platforms: Facebook, Instagram, Twitter and TikTok (bonus if you have experience specifically managing business accounts on these platforms)
Intermediate knowledge of Adobe Photoshop and Sprout Social
Experience with photography or videography is a plus
Proficient in Word, Excel, and Outlook
Experience working on both Mac and PC computer platforms

Physical Capabilities:

  • Ability to sit for up to 8 hours
  • Must be able to lift and carry items up to 25 lbs.
  • Should be able to stand for 4 hours consecutively
  • Advanced or expert skier or rider. Ability to capture real-time content on any type of terrain.

Additional:

  • Must have strong written and verbal communication skills.
  • Must be extremely organized and able to prioritize and multi-task through multiple projects to meet deadlines.
  • A positive attitude with a love for the outdoors and skiing or riding is integral for the success of this position.

Education/Related Experience

Minimum education required: Bachelor’s degree in a related field

Minimum time in related position: Minimum 1-year experience in marketing and the resort industry

Physical Demands

  • The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Such accommodations require an interactive discussion with the Human Resources Department before such accommodations can be made.
    • In addition to the specific conditions below, every position at Mt. Bachelor requires the ability to shovel snow and walk on steep and uneven surfaces.

Please be aware incomplete applications will not be accepted or reviewed. Mt. Bachelor is an Equal Opportunity Employer.

To apply for this job please visit recruiting.adp.com.

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