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Digital and Social Media Manager

Full Time
  • Full Time
  • Bend, OR
  • $60,000-$90,000/yr. USD / Year
  • Salary: $60,000-$90,000/yr.

Website Deschutes Brewery

At Deschutes Brewery, we unapologetically make award-winning, damn tasty beer. We are determined to innovate, challenge the status quo, and be thought leaders at every turn. Our company culture bonds us together and creates conditions for success. It is lived daily as a behavioral expression of our collective set of core values: Love It or Dump It, One Team One Dream, Blow Our Customers’ Minds, Time for Better Is Now, Celebrate, Crafted for Community and Own It! If you are on our team, it means you are part of creating something extraordinary. You’re part of Deschutes.

The Digital & Social Media Manager is responsible for increasing brand awareness through our digital and social media outlets. This role will manage the content strategies, analyze engagement data, identify trends and plan digital campaigns to build the online community for Deschutes Brewery. This position is on-site and based out of Bend, OR.

What You’ll be Doing:

  • Develop and implement comprehensive social media strategies aligned with Deschutes Brewery’s objectives and brand vision.
  • Create and curate engaging content tailored to specific goals and target audiences.
  • Manage and optimize all social media channels, including but not limited to Instagram, Facebook, LinkedIn, TikTok, UnTapped, and YouTube.
  • Assist in the development of brand strategies and marketing campaigns.
  • Interact with customers and other stakeholders through social media accounts, foster meaningful interaction with our audience.
  • Work closely with the creative team to produce high quality, on-brand content, including graphics, videos, and other media assets.
  • Align social media campaigns with marketing strategies and tactics to build brand awareness.
  • Set key performance indicators for social media campaigns, such as targets and goals to measure a campaign performance.
  • Manage digital marketing budgets and allocate resources for maximum efficiency and ROI.
  • Manage email marketing efforts, coordinating with all locations and Brand Directors on priority initiatives.
  • Assist with website updates and digital shelf updates.
  • Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing and brand communication.
  • Contribute to the overall success of the marketing team by collaborating effectively and sharing insights and best practices.
  • Support an inclusive and equitable workplace and follow all Deschutes Brewery practices, policies, and procedures to ensure a respectful and welcoming work environment for all.
  • Must follow and adhere to all Deschutes Brewery company policies and procedures.
  • Performs other duties as assigned.

What You’ll need for this Position:

  • Bachelors degree in marketing, communications, PR or related field.
  • 3 years of experience in digital marketing across multiple channels.
  • Working knowledge of software programs such as Microsoft Office including Word, Outlook, and Excel.
  • Strong communication, interpersonal, and organizational skills.
  • Ability to think creatively and strategically, with a proactive approach to problem solving.
  • Passion for social media and a deep understanding of various social media platforms, their features and their audiences.

Preferred Education, Experience & Attributes:

  • Previous beverage or alcohol experience in digital marketing.

Physical Requirements & Working Conditions:

  • General office environment with prolonged periods of sitting and/or standing at a desk and working on a computer.

Working at Deschutes Brewery includes a competitive compensation and total rewards package consisting of, but not limited to:

  • Comprehensive medical, dental and vision insurance.
  • Value for work-life balance with paid time off including; vacation time, sick leave, and paid holidays.
  • 401k with a 4% company match, vested immediately!
  • Employee stock ownership.
  • Opportunity for additional incentive compensation based on company performance.
  • Free award-winning beer and discounts on merchandise from Deschutes Brewery, Boneyard Brewery, other partnering companies and so much more!

To apply for this job please visit deschutesbrewery.applicantpro.com.

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